Impact Storytelling Trends and Promising Practices for 2023
Be ready to communicate with your audiences - storytelling is changing!
Three Hour workshop.
Do you want to learn how to tell better stories online and expand your reach without relying on social media? This workshop is made for you.
It’s no understatement to say that audiences are rethinking their relationships with social and traditional media. That makes authentic storytelling from trusted sources more important than ever. This three-hour workshop uncovers the latest trends and promising new practices to help you adapt your organization’s communications and storytelling strategies.
How is your organization adapting to the decline of trust in social media - especially Twitter and Meta? Younger generations are consuming news and information differently and want new options. Organizational communications and storytelling needs to evolve and adapt to the new reality of purpose-driven newsrooms, an explosion in the professional podcasting market and the rapid evolution of social networks.
Course Description
We can help you evolve your storytelling and communications to reach new audiences. If you’re looking for new ways to reach millennials and Gen Z with your story, consider registering for this course. In this online workshop, we explore the latest trends in digital communication and share promising practices to reach new generations of listeners or viewers.
With a focus on user-generated content, low-cost video production, ethical social media marketing and in-house podcasting, this course is perfect for communicators who want to stay ahead of the curve and tell their stories in creative, compelling ways that resonate with modern audiences. What changes might you make to your organization’s storytelling in order to reach new people?
Participants learn:
Module 1:
Learn about the latest trends in social impact storytelling
Module 2:
Understanding how to communicate your message effectively to a new generation
Module 3:
Storytelling, resource planning, and new tactics and techniques
Module 4:
Learning to leverage emerging technologies
Module 5:
Adapting your organization's communications strategy for a changing media landscape
Module 6:
Marketing and sharing your stories in new mediums for new audiences
We asked some of the people we’ve worked with to reflect on their projects with us.
Instructor Bio
Ian Capstick
Ian Capstick is a social entrepreneur, public speaker and one of your instructors. He leads and is co-founder of Secret Agents and is the Chief Impact Officer at Animikii Indigenous Technology. Ian is a graduate and former Teaching Fellow of the University of Pennsylvania’s Center for Social Impact Strategy, which is a research and action centre based in the School of Social Policy & Practice that leverages the university’s resources to help support the most innovative approaches to public problem solving. Ian was a longtime political assistant and press secretary to MPs and to Cabinet Ministers. He was also a regular political commentator for CBC News Network’s Power & Politics and elections coverage on Global National.
Shawn Dearn
Your other instructor, Shawn Dearn, is an award-winning broadcaster and strategic communications executive. Shawn is a journalism professor at Montreal’s Concordia University and co-founder of Secret Agents. He’s been a trusted radio news anchor, is a former president of the Canadian Parliamentary Press Gallery and was a longtime federal public servant. Shawn’s expertise includes communicating complicated public policy and science, leading crisis communications, and creating compelling digital storytelling and podcasts. While in the public service Shawn managed strategic communications and media relations at science and research intensive departments, including policy at Treasury Board Secretariat.
Pricing Options
Impact Rate
$150
Three hours of learning in a collaborative environment.
Access to templates, planning tools and resources
Payment at this rate covers the costs of the program and allows for a contribution to support the participation of folks with less access to wealth. Organizations can also sponsor students.
Register nowNovember 8, 1:00 pm - 2:00 EST (10 - 11:00 AM PST) for six weeks on Tuesdays
Six weeks of learning in a collaborative cohort environment.
Access to templates, planning tools and resources to build your podcast.
Payment at this rate covers the costs of the program and allows for a contribution to support the participation of folks with less access to wealth.
Impact rate also includes two coaching one-hour sessions.
Full Cost Rate
$100
Three hours of learning in a collaborative environment.
Access to templates, planning tools and resources
This is for organizations with larger annual budgets. It’s also designed for individuals who can afford this rate and helps support access by others. This represents 100% of the cost of the workshop.
Register now
November 8, 1:00 pm - 2:00 EST (10 - 11:00 AM PST) for six weeks on Tuesdays
Six weeks of learning in a collaborative cohort environment.
Access to templates, planning tools and resources to build your podcast.
This is for organizations with larger annual budgets. It’s also designed for individuals who can afford this rate and helps support access by others.
Full cost rate also includes two one-hour coaching sessions.
Solidarity Rate
$50
Three hours of learning in a collaborative environment.
Access to templates, planning tools and resources
This is for organizations with a budget under $1 million. It’s also designed for people who are still establishing themselves financially. Payment covers 50% of total costs.
Register nowNovember 8, 1:00 pm - 2:00 EST (10 - 11:00 AM PST) for six weeks on Tuesdays
Six weeks of learning in a collaborative cohort environment.
Access to templates, planning tools and resources to build your podcast.
This is for organizations with a budget under $1 million. It’s also designed for people who are still establishing themselves financially. Payment covers 50% of total costs.
Solidarity rate also includes one hour of coaching.
Student Rate
$10
Three hours of learning in a collaborative environment.
Access to templates, planning tools and resources
This is for part-time and full-time students. It’s also designed for people who are still establishing themselves as activists or artists. Payment covers 10% of total costs.
Register nowNovember 8, 1:00 pm - 2:00 EST (10 - 11:00 AM PST) for six weeks on Tuesdays
Six weeks of learning in a collaborative cohort environment.
Access to templates, planning tools and resources to build your podcast.
This is for part-time and full-time students. It’s also designed for people who are still establishing themselves as activists or artists. Payment covers 10% of total costs.
Student rate includes a 30 min career coaching session.
FAQ
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Yes! Please send us an email with your questions and we’ll get back to you as soon as we can.
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Secret Agents brings together six to 30 people from a variety of organizations for each group.
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No, but it is recommended that you have a strong understanding of how audience engagement is key to an organization’s successful communications and storytelling.
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Anyone with communications, marketing or social media responsibilities or folks looking to expand their understanding of how media is evolving.
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The course is offered in English, but Shawn and Ian are both fluently bilingual.
Les participants francophones sont invités à poser des questions en français - si c'est plus facile pour eux - et nous fournirons des réponses dans les deux langues. | Francophone participants are most welcome to ask questions in French - if it is easier for them - and we'll provide bilingual answers.
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Absolutely! Send us an email to start the conversation.
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We are able to issue invoices for payment by check or e-transfer. Use the discount code INVOICE in the checkout area and we will send an invoice.
Our workshops are based on our experience in the rapidly evolving media landscape. We’ve collected resources and strategies to help you and your organization greet a new era in how stories are told online. Please contact us if you have any questions about this workshop.